Taaza Tea, 40gm

Taaza Tea is a well-known packaged tea brand in India, owned by Brooke Bond, which is part of Hindustan Unilever Limited (HUL).

The brand's identity is centered around providing a feeling of instant freshness that helps to clear the mind and prepare one to face the day. The brand's signature message is often remembered as "Taaza Ho Le" (Get refreshed).

Here are the key details about Taaza Tea:

Key Features and Brand Philosophy:

• Focus on Freshness: "Taaza" means "fresh" in Hindi. The tea is blended to deliver a refreshing and flavorful cup, cued by the presence of fresh green tea leaves in the blend.

• Active Ingredient (Theanine): The brand highlights that its high-quality fresh green leaves contain the natural goodness of Theanine, which is a known source of refreshment that helps clear the mind.

• Blend Type: Taaza is primarily a CTC (Crush, Tear, Curl) Black Tea blend.

• Sourcing: The tea leaves are sourced from select, Trustea certified gardens, ensuring adherence to sustainability and quality standards.

• Target Audience: It is often positioned towards young women in emerging India who seek a refreshing start to take on their daily challenges and make a positive difference.

Product Variants:

The primary product is the standard Brooke Bond Taaza Tea, which is available as loose tea (Leaf/Dust) in various pouch and pack sizes, typically including:

• Small pouches (e.g., 100g, 250g)

• Larger packs (e.g., 500g, 1kg)

There may also be regional or special variants like Taaza Tea Masala Chaska (a spiced variant), but the core offering remains the classic Taaza Black Tea blend.